Belly and Brain Uncensored!

Late last year we launched our new TV ad campaign on an unsuspecting UK public. Belly & Brain are a fun double act that demonstrate the dumbness of using telephones vs. the smartness of using Just-Eat to order a tasty takeaway. The ad’s were voiced by a true cultural hero of ours: Bernard Cribbins (more from him in a few days), who brought back fond memories of The Wombles. In short – we loved the ads and our new heroes. Fortunately the public seem to like them as well, giving us thousands of new members. But. There was a slight problem.

You see the first edition of ad no.2 showed Belly being a idiot as usual by swallowing a piggy bank which results in a hillarious explosion of green destructive gas.

Yeah I know – you can see already that this isn’t particularly going to make you run and order food – but in development the green explosion seemed more surreal and just plain funnier. So our brilliant animators at Rebel Rebel cracked on with making a the ad and it was finally delivered to Just-Eat HQ. We tested it around the office and on family and it seemed to divide the audience – some folks thought it was hilarious, and others found the greeness revolting.

Ultimately we are trying to make folks hungry so we decided to go all Daily Mail and BAN our own ad and adapt the gag.  

Still, it’s a shame to have it go to waste - so as a special blog treat here is a almost world exclusive screening of the BANNED ad:

And here is the version we ultimately used on TV:

So – what do you guys and girls think? Green Gas or Fireball Flames?